Johnson's Baby Engagement

The official website of Johnson & Johnson is quite compelling with attractive pictures of the consumers of the products. Johnson baby has pictures of babies with soft faces, and some are using the product such as Soap. The pictures are compelling and can attract a first time visitor to the website because they are very attractive. The website is just consistent with the Johnson & Johnson products and brand because of the attractive pictures describing goods sold by the company. The company further has provided additional information to the pictures clearly illustrating the meaning of the pictures is. The website information and pictures are illustrated in a fun way to look interesting to the customers. Illustrations and pictures are fun, for instance, there is a picture of a baby is under bath with foam from Johnson Baby Soap, fun. Above all, there are other pictures that look fun suggesting different scenarios such as sinus relief, blood glucose monitoring and much more. The contents of the official website of Johnson Baby are not engaging because there is tap or place the customers or the user can leave a reply. The website is meant to alert the customers of notify on the product that are available in the market and how they look like or how people look like after using them. The content is user-generated such that the company has done its market and identified the users of its product, taken photos and posts the pictures. The websites further have primary information concerning the company operations and other specific information that can only generate by the company. 

The information contained in Facebook is compelling to attract the customers who are online to get involved and have a contribution. The message is very attractive, and it is focused on enhancing increased interaction with customers concerning the products of the company. The messages or information and pictures in Facebook are consistent with the brand because they communicate the operations and businesses of the company although it has many exaggerations on it. The information of Johnson Baby is fun and artistic aimed at attracting many customers to its interactive segment or channel. The message on Facebook further is very engaging and involving because the consumers are supposed to leave their queries or comments concerning the company products. The information left by the consumers is quite informative, and it ensures increased engagement. The content of social media like Facebook is co-created because it is because of customer comments and company feedback.  

The content strategy on the website is used by Johnson Baby to educate, entertain and inform the customers through the creation of a behavior that influences sales or advocacy. The content strategy on social media, Facebook, is utilized by customers to communicate amongst themselves and sometimes with the customers. The content strategy is also made to influence sales or advocacy by it is often conversational and can be reactive.  

The company has used digital strategy in the contents it has used in social media and its official websites. The company has communicated its goals, vision and some of the opportunities to maximize its business benefits. In social media, the company has utilized collaboration, sales, customer intelligence and service optimization in communication the message to the through advertising.  

Johnson's Baby Equity

           Brands are similar to individuals. They have their very own identity. They can't stay for long in the psyches of the shoppers without their very own unmistakable identity. For that, Johnson's Baby's product is unique as it offers different deliverables to the consumer. While other focus on convenience and price, my product provides consistent quality and performance. It offers reliability in a market where that is a premium. The brand offers authenticity by pointing to hard facts in the advertisements. It also points to its track record that is provable and which the consumers can ascertain for themselves. The brand is also talkable because it is one that relates to every person’s day to day life. It is close to how people live and offers a platform for a shared identity. It is relatively easy to get the brand’s adverts to go viral as the brand itself is simple and relatable. While I was reading about the brand personality, I found something caught my eye about the personality of Johnson's Baby which is the following: if Johnson & Johnson Baby Care product range were not a brand but a person in flesh and blood like you and me what kind of person would Johnson & Johnson Baby Care Product range would be? Young or old? Male or female? Educated or uneducated? Graduate, postgraduate, or doctorate? Rich or poor? Urban or rural resident? Tough or gentle? Like in the case of The Economic Times Exercise, every time these questions were asked in a brand management workshop, the respondents carved a near unanimous personality for the Johnson & Johnson Baby Care brand as a caring mother (Subba Rao Chaganti, 2012). 

           Johnson's Baby's brand is meaningful in the sense that it touches on the lives of the consumers. The tagline and logo speak to the consumer and communicate the relationship between the brand and the consumer’s quality of life. The brand is different because it is more community based than many. It is wholly focused on the core consumers, and they contribute towards the brand development. The brand is salient among the core consumers and less so among the general consumers. It is a brand with which the consumers interact frequently, and they tend to talk about it a lot. The brand equity does compare favorably with Bhargava’s UAT filter. 

            The product’s value proposition is to provide unrivaled utility to the consumer. There are many in the market who will provide convenience, but this brand goes further than that. It, first of all, guarantees high-quality performance. The consumer gets a product that will serve his or her purpose in the best way possible. The brand also offers the consumer a completely reliable product. It is the wish of the firm that no consumer gets to use the generous warranty. With the brand, one is guaranteed that he or she will not have to trash the product a few days into ownership. Above all, the brand offers the promise of a recognized and quality product. The value proposition fits the brand personality perfectly. The focus is on differentiation. 

            Overall, the organization’s personality is edgy and more on the side of perfectionism. One can see the edgy personality in the way that the organization seeks out innovations and in how it is willing to let the consumer dictate the brand. It is a tricky and risky strategy, but the organization believes that it will work out. It is actually working out at this time. The personality fits with the brand’s mission and goals in that it seeks to stay ahead through innovation and a focus on the consumer at all times. 

Johnson's Baby Newsroom on its Website

       Johnson & Johnson Company has a newsroom that is currently used as a platform to communicate with various media contacts. The newsroom is so helpful to the company because of its accessibility to the media, and now the journalists can promote the company through expert quotes, provision of company information, executive interviews and industry research to its customers (Rauniar, Rawski, Yang & Johnson, 2014). The newsroom has also provided one on one interaction with media personalities to prove that the information use in the media is original and contains a very important message to the customers in the field. The newsroom is used to ensure increased contacts with the customers and the journalists can obtain truthful information that is used in the media concerning the operations of the company (Gade & Perry, 2003).

Johnson Baby has a strong social media presence, and it is using social media to chat and advertise its products. Social media has helped the company through one on one contact more especially the instant message services that helps the company to understand various customer needs in the market. The company usually posts various scenarios and article discussions with the customers in ensuring increased performance regarding production and sale of its products (Gade & Perry, 2003). The company mostly uses Facebook and Twitter as its main social media platforms used to enhance customer relations. Over the month of October, Johnson Baby made several stories like how to recycle various products of the company, safety to kids, medical experience and various ways of approach health issues. The stories in Facebook have been presented in an interactive and persuasive manner in the organization (Rauniar, Rawski, Yang & Johnson, 2014).

Like any other public, Johnson & Johnson has the latest news in its websites and 0other websites concerning its operations. Like in 8th of November 2015, it was reported that the company has suffered a court order to pay for the surgical mesh that was committee in Dallas worth $1.2 million. Victims of the surgical mesh appealed to the courts to force the company to pay regarding compensation to the affected families (Rauniar, Rawski, Yang & Johnson, 2014). Many cancer patients such as Linda Baptiste died because of these messes caused by problems caused by the surgical gadgets. On the other news, Johnson & Johnson HIV combination has succeeded in its mid-stage combination in suppressing HIV and hence AIDS (Gade & Perry, 2003).

The concepts that have been outlined by Lisa are very practical and if implemented can yield a lot to a company engaged in online advertisements or social media. Johnson Baby gives true information concerning its operation and financial position to its stakeholders for accountability reasons.

The company gives honest information concerning various aspects such as medication and cosmetics to kids. Johnson Baby further uses images of babies who are cute to attract the attention of the public on the advert and always presents its cases in a shortened version as possible (Gade & Perry, 2003). A company can improve its media performance through creation of attractive WebPages and creating a convenient chat system with the customers in the market.

Lisa Bytner  is very informative concerning media aspects of an organization and how to present its information on media. The most important thing from Lisa’s guest lecture is for an organization to understand the customers they are dealing with and present the advert or any information that rhymes with the expectations of the population (Rauniar, Rawski, Yang & Johnson, 2014).

Johnson's Baby

Johnson's Baby is one sector of many sectors in Johnson & Johnson family pharmaceutical company that is highly diversified and it operates in a holding company with major profits from healthcare products. The company is engaged in the manufacture of personal care hygiene products, surgical and pharmaceutical equipment. The company operates in three business segments known as medical, pharmaceutical and consumer devices and equipment (Donelan, Buerhaus, Ulrich, Norman & Dittus, 2005). The consumer segment has a range of products that includes oral care, skin care, baby care, women healthcare and wound care, prevention platform and pharmaceutical products. The pharmaceutical products include hematology, infectious diseases, antipsychotic, neurology, vaccines among others. Te medical category comprises of the products that are manufactured and distributed through wholesalers and retailers used in the profession of medicine (Johnson & Johnson, 1999).

Additionally, Johnson's Baby is an American brand of baby cosmetics and skin care products owned by Johnson & Johnson. The brand dates back to 1893 when Johnson's Baby Powder was introduced. Product line consists of baby powder, shampoos, body lotions, massage oil, shower gels and baby wipes. The brand has reputation for making baby products that are "exceptionally pure and safe" since at least the 1980s. As a matter of fact, Johnson & Johnson is a diversified company that aims to take holistic responsibility in defining the component of the company philosophy. The company is focused ensuring their customers are given the right service and products, and it is ready to respond to any query that comes from their customers (Henke, Goetzel, McHugh & Isaac, 2011). The most important thing of Johnson & Johnson is that it cares for their customers’ health using various products produced by the company. The company is anchored in the international principles that are set in the business segments they are currently operating (Donelan, Buerhaus, Ulrich, Norman & Dittus, 2005).

Johnson's Baby is one of the most important business segment that is used to enhance increased sales to the business of the organization. I have used the brand for a long time, Johnson’s Baby is so much more than just a brand, it leads to improved emotional, physiological, cognitive and social development among the kids. The baby products are used to ensure increased assertiveness and attentiveness among the kids and these acts as a foundation for intellectual development among the children. Also, the scent of the company products is critical because it ensures the sense of smell that is familiar to the senses of children (Henke, Goetzel, McHugh & Isaac, 2011).

While I love Johnson's Baby, it has been my company I enjoy buying their products to use with my two daughters. I have always been one of the big fan of Johnson's Baby stuff and I have known Johnson's Baby company since I knew myself because of its quality products that make a great difference to the customers who have used it before. There is a large number of people trust this wonderful brand to safely care for children. Products such as Johnson’s Baby are very popular because of its outstanding quality and soft changes they make to the skin. Everything related to this brand is well received by the public.

Child care since the first moments is something absolutely essential, they go out into the world to a completely different from the place where they were live in, so we must provide them with a healthy suitable for living environment even adapt to the new environment. Johnson baby Company one of best companies of children's products around the world. Not to mention that, a lot of people, especially women, using children's products to keep their skin like a baby's skin, and the reason is just the effectiveness of these products on children. To tell the truth, most of the Johnson children's products suitable for all skin types. In short, I believe that Johnson's Baby is the best brand ever for the children and the whole family.