Johnson's Baby Newsroom on its Website

       Johnson & Johnson Company has a newsroom that is currently used as a platform to communicate with various media contacts. The newsroom is so helpful to the company because of its accessibility to the media, and now the journalists can promote the company through expert quotes, provision of company information, executive interviews and industry research to its customers (Rauniar, Rawski, Yang & Johnson, 2014). The newsroom has also provided one on one interaction with media personalities to prove that the information use in the media is original and contains a very important message to the customers in the field. The newsroom is used to ensure increased contacts with the customers and the journalists can obtain truthful information that is used in the media concerning the operations of the company (Gade & Perry, 2003).

Johnson Baby has a strong social media presence, and it is using social media to chat and advertise its products. Social media has helped the company through one on one contact more especially the instant message services that helps the company to understand various customer needs in the market. The company usually posts various scenarios and article discussions with the customers in ensuring increased performance regarding production and sale of its products (Gade & Perry, 2003). The company mostly uses Facebook and Twitter as its main social media platforms used to enhance customer relations. Over the month of October, Johnson Baby made several stories like how to recycle various products of the company, safety to kids, medical experience and various ways of approach health issues. The stories in Facebook have been presented in an interactive and persuasive manner in the organization (Rauniar, Rawski, Yang & Johnson, 2014).

Like any other public, Johnson & Johnson has the latest news in its websites and 0other websites concerning its operations. Like in 8th of November 2015, it was reported that the company has suffered a court order to pay for the surgical mesh that was committee in Dallas worth $1.2 million. Victims of the surgical mesh appealed to the courts to force the company to pay regarding compensation to the affected families (Rauniar, Rawski, Yang & Johnson, 2014). Many cancer patients such as Linda Baptiste died because of these messes caused by problems caused by the surgical gadgets. On the other news, Johnson & Johnson HIV combination has succeeded in its mid-stage combination in suppressing HIV and hence AIDS (Gade & Perry, 2003).

The concepts that have been outlined by Lisa are very practical and if implemented can yield a lot to a company engaged in online advertisements or social media. Johnson Baby gives true information concerning its operation and financial position to its stakeholders for accountability reasons.

The company gives honest information concerning various aspects such as medication and cosmetics to kids. Johnson Baby further uses images of babies who are cute to attract the attention of the public on the advert and always presents its cases in a shortened version as possible (Gade & Perry, 2003). A company can improve its media performance through creation of attractive WebPages and creating a convenient chat system with the customers in the market.

Lisa Bytner  is very informative concerning media aspects of an organization and how to present its information on media. The most important thing from Lisa’s guest lecture is for an organization to understand the customers they are dealing with and present the advert or any information that rhymes with the expectations of the population (Rauniar, Rawski, Yang & Johnson, 2014).